A Balanced Approach to Solving the Marketing Puzzle
There are many and varied definitions for describing the function of marketing. To some, marketing is synonymous with selling activities, while others think of it purely as advertising, communications, and creative design. With such variation in how it is defined, we felt potential clients should have a good understanding of our areas of focus. Below are some of the marketing functions that we perform:
- Research – using science to balance art
- Planning – getting your products to market more effectively
- Strategizing – to overcome specific challenges
- Creating compelling visuals and crafting messages
- Tracking and measuring results for continuous program improvement
- Training – skill development for in-house marketing personnel
Marketing consultants come in a wide range of capabilities and areas of specialization. Some are very experienced in a particular industry or sector, others focus on building skills in specific marketing activities (e.g. direct marketing, ebusiness, communications, marketing automation), while still others dedicate themselves to helping businesses overcome a certain type of marketing challenge (e.g. customer relationship management, lead generation, sales pipeline management).
Once you’ve decided that you need outside marketing help, how do you decide which type of consultant will be most effective for your company? Below are some strengths that we believe define a good revenue-generating marketing consultant:
- Creative & resourceful approach
- Realistic & objective perspective
- Knowledgeable about your business
- Collaborative style of working with your team
- Able to understand your business goals
Learn more about our B2B marketing Services & Experience, and how we find and fit together pieces of your marketing puzzle. Learn more
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